As snap story ads app continues to evolve, the platform is adding new ways for advertisers to monetize their presence on the app. The ephemeral social media app is now testing unskippable ads, similar to TV commercials.

The new ad format is part of the Discover feed, where users can find content relating to pop culture, news, and a wide range of other topics. By including a compelling creative asset, snap story ads can generate strong results for marketers.

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With their dynamic nature and ability to support a variety of campaign objectives, Snapchat Story ads are a powerful addition to any paid social strategy. With the right combination of impactful creative assets and strategic marketing, these ads can deliver a wide range of benefits for brands across industries.

Snap is also experimenting with longer ad formats, allowing creators to monetize their videos by running six-second unskippable ads in the Discover section of the app. It’s another sign that Snapchat is trying to entice users away from the rival TikTok platform, where ad revenue is growing faster.

If you’re looking to take your Snapchat advertising to the next level, consider partnering with a specialist agency that can unlock the full potential of this unique ad format. With the right creative and strategic approach, this ad type can help you achieve your campaign goals, from increasing brand awareness to driving online sales. The best part is, you can easily create Snapchat ads with a dedicated Ads Manager account using Advanced Create mode. This allows you to run split tests by creating multiple single image or video ads to see which performs best.