With childcare occupancy a priority for most Providers, attracting Families and growing your Centre takes a range of tactics. A well-planned strategy is key to increasing your occupancy rates and ensuring a thriving nursery.

In the current climate, the ability to attract families to your increase childcare occupancy is challenging. This is due to a variety of factors from changing sector influences, pandemic disruptions and competition in the market. Regardless of the industry challenges, there are some simple and effective strategies to increase your occupancy.

Maximizing Capacity: Proven Strategies to Boost Childcare Occupancy Rates

To be able to hit and maintain high occupancy, it is vital that you understand what your real capacity is. This will enable you to better plan your marketing, forecasting and financials so that you can compensate for any dips in occupancy across the year. Using a childcare management software system like Blossom Educational will help you achieve this as it will give you clear occupancy data that is updated regularly and can be used for planning, financial modelling and reporting.

One of the most common causes of low childcare occupancy is that your nursery is not marketed effectively enough. Using a targeted approach of speaking to Parents in your local community, whether that be through direct mailings or visiting estate agencies and distributing leaflets will help to generate qualified leads for your centre. Similarly, encouraging your current Families to spread the word that you have additional sessions available for their children can be another great way to drive a higher occupancy rate.